The LEGO Organization History

The history of your LEGO company begins in 1932 once Ole Kirk Christiansen, a Danish father, decided to take up a business retailing his timber toys door to door in his town of Billund, Denmark. He known as his new company “Lego” – a combination of two Danish words, “leg godt, ” best data room software to keep business on track which intended “play well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, branded a system for the purpose of coupling the plastic bricks that would subsequently become often known as SEGLAR “Automatic Binding Bricks. inches The invention allowed LEGO to make more diverse and intricate toys.

From there, LEGO widened its offerings and began to meet the needs of both girls and boys. It unveiled a line of “Minifigures” in the mid-1970s that integrated human figures with posable arms, and in addition marketed jewelry sets just for young girls.

An additional expansion in 1979 saw the introduction of LEGO Space sets, producing astronaut minifigures, rockets and spaceships, amongst other well-known themes. It happened in 1999, the LEGO Group entered the Star Battles market, launching units featuring the X-wing jet fighter and LINK Fighter.

For the reason that the company grew, it wanted to increase their ability to propose new products quickly and successfully. To this end, it appointed management advisor Jorgen Vig Knudstorp.

This individual helped the corporation cut down on inventory and reduce production time. This individual encouraged the corporation to build relations with major toy corporations, including Target, Wal-Mart and Toys ‘R’ Us.

He also launched LEGO Tips, an online community where admirers could fill in proposals for new Profano sets they will wanted to see produced. This allowed SEGLAR to test the benefit of new concepts and gain feedback before committing to them.